You’ve got decisions to make. You’re running a company in Canada, and things aren’t moving the way they should. Revenue’s plateaued. Marketing is misaligned. Sales cycles drag on. The team keeps busy, but nothing shifts.
You don’t need another “framework.” You need someone who can walk into the mess, point to the root of the problem, and tell you exactly how to fix it. That’s our job.
We don’t sell templates or PowerPoint. We step in, assess, recalibrate, and walk out with a plan you can use immediately.
Our Strategy Consulting Services
Below are the eight core services we offer. Each one is aimed squarely at addressing common pain points Canadian companies face in growth, operations, marketing, and positioning. If it’s costing you time, cash, or sanity, there’s a service here that fixes it.
Business Model Diagnostics
Problem: Growth has stalled, margins are thinning, and your model isn’t built to scale.
We look at how money moves through your business—front to back. Revenue streams. Cost structures. Channel performance. Then we flag exactly where the cash leaks are and how to restructure operations for higher net returns.
What we fix:
- Mispriced services and underperforming SKUs
- Margins bleed in fulfillment, distribution, or service delivery.
- Value props that don’t align with buying behavior
What you get:
A working model with fewer assumptions, real-world numbers, and a focus on sustainable revenue.
Market Positioning and Differentiation Analysis
Problem: You’re saying the same thing as everyone else. No wonder prospects treat you like an option.
We map your positioning against competitor messaging, customer sentiment, and buying triggers in your niche. Then we show you how to stop sounding like everybody else.
We look at:
- Keyword trends and search patterns in your region
- Competitive gaps in messaging and offers
- Brand dilution across channels
Outcome: Clear market language that lands and turns cold prospects into warm leads.
Sales Funnel Structuring and KPI Alignment
Problem: You’re getting leads, but deals either stall or disappear.
We reverse-engineer your funnel—from awareness to close—and align it with key conversion metrics. Whether your sales cycles are B2B or transactional B2C, we identify where your funnel’s leaking revenue.
Includes:
- Audit of CRM, email flows, ad targeting, and pitch materials
- Cloe-rate analysis across stages
- Sales velocity breakdowns
What you leave with: A mapped-out, trackable funnel with bottlenecks removed and conversions tracked by intent, not hope.
Operational Strategy & Execution Mapping
Problem: The team is busy but not productive. Priorities shift weekly. No one owns anything.
We run a current-state operating audit, then restructure workflow, accountability, and execution rhythms. You get a working system that runs without constant micromanagement.
Output:
- SOP gap analysis
- Process redesign for delivery and service
Performance ownership structure (accountability matrix)
Go-To-Market (GTM) Strategy for New Products or Services
Problem: You’re launching something, but the marketing is scattershot, and sales have no clue how to pitch it.
We build GTM plans that connect departments—product, marketing, sales—with a single objective: generate demand and convert it.
This covers:
- Product-market validation using a survey and early sales data
- Messaging architecture and sales enablement
- Launch-phase media, PR, and acquisition planning
Bonus: We look at CAC payback period and LTV alignment before anything rolls out.
Financial Forecasting & Planning
Problem: No clarity on runway, cash flow volatility, or ROI from initiatives.
We create financial forecasts that aren’t just vanity numbers. We model best/worst/mid-case scenarios, cost-per-acquisition per channel, and recurring revenue potential. The focus is decision-making clarity, not pretty dashboards.
What’s included:
- 12–24 month forecasts
- Channel-specific CAC vs LTV ratios
Fixed vs variable cost modeling for growth scenarios
Turnaround & Restructuring Strategy
Problem: The model’s bleeding cash. The market’s shifted. You’re at risk of collapse.
This is triage. We cut expenses fast. Renegotiate contracts. Drop underperforming arms. Reset ops. Reset team. Build a lean, revenue-first plan that gives you runway again.
We focus on:
- Critical path mapping
- Layoff planning and talent restructuring
- Reallocation of spend to profit centers
Turnaround benchmark: 90 days to cash flow stabilization.
Exit & Acquisition Readiness Strategy
Problem: You want to sell, but the business isn’t clean. You’re undervalued.
We prepare your company for acquisition or exit—financials, ops, team structure, contracts, client concentration, and more. Clean books and a clean pipeline lead to higher multiples.
Includes:
- Pre-sale due diligence checklist
- Valuation audit and EBITDA normalization
- Deal structure advisory
Why Work With Us?
We don’t hand you a playbook. We hand you a plan built around your actual numbers, not fantasy spreadsheets.
We’ve worked with Canadian businesses across Toronto, Vancouver, Calgary, and beyond. Brick-and-mortar, tech, manufacturing, service, SaaS—we’ve seen it all. And we’ve rebuilt it when needed.
We bring:
- Cross-market experience from companies between $500K–$50M ARR
- Tactical modeling using gross margin return on investment (GMROI), contribution margin, and sales per labor hour
- Tools like SWOT-TOWS overlays, channel margin matrices, and GTM roadmaps structured around buyer behavior analysis
- No fluff. No interns running the call. No distractions.
If your company’s bleeding time or money and you can’t figure out why, we will.
frequently asked questions
Yes. But the method differs. For startups, we’re more focused on CAC alignment, MVP viability, and GTM clarity. For established companies, we often start with ops audits and financial modeling.
Yes. We conduct capability mapping across roles, identify redundancies, and redesign the org structure based on throughput, not job titles.
We work with whatever you’ve got. Whether you’re on HubSpot, Salesforce, Zoho, or Excel spreadsheets duct-taped together, we make it work. Then we improve it.
Initial engagements usually run 4–8 weeks. After that, we can assist monthly or on retainer if needed—but only if there’s real value to be added.
We start with operational data (revenue, margin, conversion rates, churn). Then we run qualitative reviews (team interviews, customer feedback). From there, we flag key issues and build the roadmap.
Yes. We work across departments. We’ve collaborated with internal marketers, external agencies, dev shops, fractional CFOs, and more.
Absolutely. We’ve built investor decks, quarterly reports, and executive-level financial narratives that help you raise capital—or just explain your numbers without getting torched in a meeting.
If You're Serious About Fixing the Problem—Start Here
You’ve read this far. That tells me you’re tired of wasting time.
Let’s talk. One short call. One straight answer. No templates. No fluff. Just clarity.
